Bridging theory and practice is one of the main objectives of the Dutch HRM Network. The Network therefore decided to focus the 11th International Conference in Tilburg in 2019 on the theme of ‘Societal impact’, and introduce a “Societal impact competition” session. Because this initiative was highly appreciated by the audience, we organize a follow-up session in which we look back at the winning project from three years ago, and organize several new pitches of researchers who strive for societal impact based on their research. We end with a panel discussion in which we will (critically) reflect on societal impact and interact with the audience. All this with the main aim of inspiring each other in creating societal impact.